Dealing with Design Team Rejection and Using It to Grow

I still remember the first time I applied for a design team that I really wanted to be on. I poured hours into that application, carefully choosing the projects that showed off my best coloring, my clean layering, and the techniques I was most proud of. When the email came back with a polite “thank you, but not this time,” I’ll be honest—it stung. For a few days, I didn’t even want to look at my craft table. But as I processed that disappointment, I began to see it differently: not as a reflection of my talent, but as an opportunity to grow. That shift in perspective completely changed the way I approach rejection today.

Dealing with Design Team Rejection and Using It to Grow:

Why Rejection Happens (and It’s Not Always About You)

One of the biggest lessons I’ve learned is that not making a team doesn’t mean your work isn’t good enough. Often, it comes down to things we’ll never see behind the scenes. Companies look for a certain balance on their teams—styles that complement one another, a mix of clean and layered cards alongside bold and colorful ones, or maybe even different photography styles. Sometimes it’s timing: they only have a few spots, or they’re focusing on a specific product line.

When I finally had the chance to chat with a brand owner about this, they told me something that stuck: “We often pass on amazing creators simply because their style isn’t the right fit right now.” That reminder has helped me keep perspective every single time.

Processing the Disappointment

Let’s be honest: rejection hurts. I’ve had times when I closed my laptop and thought, “Why even bother?” But here’s the truth—allowing yourself to feel that disappointment is healthy. What’s not healthy is letting it convince you to stop creating.

I’ve found it helps to step back for a day or two. I’ll take a walk, organize some cardstock, or even just play with a stamp set for fun, no camera or lights involved. Doing this resets my creative energy and reminds me why I started card making in the first place: because it brings me joy.

Here’s a little pro tip: avoid the trap of scrolling through social media right after a rejection. Comparing yourself to others in that moment will only amplify the sting. Instead, use that time to jot down a few things you love about your own work. It’s a simple but powerful way to remind yourself of your strengths.

Self-Critique as a Tool for Growth

Once I’ve processed the emotions, I like to look at my work with fresh eyes. I’ll ask myself: Is my photography clear and bright enough to showcase the card’s details? Am I telling the story of my project in a way that’s engaging and easy to follow? Could I improve my composition or try a new technique that shows versatility?

Sometimes I’ll even ask a trusted crafty friend to take a look. One that will be completely honest with me and not just try to stroke my ego. I’ll never forget when a friend gently pointed out that my photos were a little too dark—it stung at first, but she was right. After I upgraded my lighting, I noticed a huge difference in how my projects came across online.

This kind of self-critique isn’t about tearing yourself down; it’s about identifying small shifts that can elevate your work.

Staying Engaged Between Calls

The months between design team calls can feel long, especially if you’re eager to be part of a team. My advice? Don’t wait for the next call to share your creativity. Keep posting your cards, joining challenges, and engaging with brands.

When I was in one of those “in-between” seasons, I decided to focus on creating projects that really highlighted what I loved most—layered stamping and creative die-cutting. Not only did that keep my portfolio fresh, but it also helped me connect with other crafters who shared my style. Those connections ended up being just as rewarding as making a team.

Consistency shows companies that you’re committed to the craft, whether or not you’re currently on a design team.

Pro Tips for a Stronger Next Application

Every rejection is also a chance to prepare for a stronger next application. Here are a few things that made a big difference for me:

• Keep your portfolio current. Don’t just include older projects you’re proud of—brands want to see your most recent style and how it’s evolving.

• Elevate your photography. Even the most beautiful card can get lost if the photo is dark or cluttered. Bright, clear photos with a clean background go a long way.

• Tell the story. In your blog posts or social captions, don’t just list supplies—share the “why” behind your design. Companies love creators who connect with their audience through storytelling.

These small tweaks can give your application that extra polish and help you stand out.

Closing Thoughts

Not making that one team years ago felt like a huge setback at the time. But looking back, I can see it was exactly what I needed. It pushed me to refine my photography, improve my storytelling, and stay consistent in my crafting. And you know what? The next opportunity that came along turned out to be a perfect fit.

Rejection doesn’t mean the end of the road—it’s simply part of the journey. Every “no” brings you one step closer to the “yes” that’s right for you. Keep creating, keep growing, and most importantly, keep sharing the joy of card making with others.

Thanks for dropping by today I hope that you found a little spark of creative inspiration with my project today. Wondering what I used in this project? Everything is linked to multiple sources in the thumbnails in the Materials Used section, or in the text below. Compensated affiliate links used when possible.

Happy Crafting,

Rick Adkins

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